Bi-Weekly Evidence
First Bi-Weekly Post:
Overall this has been an exciting jump into things with this internship. To start we were tasked to start generating a list of storm chats. This is when we go around asking students questions. We have also been tasked with creating an analytics report of the overall progress of the university’s social media platforms.
Notes Taken:
Plan Strategically
- Who? (Target Audience)
- What? (Goal of the video, brand awareness, personal connection)
- Where? (Where is it posted, Tik Tok, reels, etc)
Platform Specifics
- Using trending sounds for tik tok, but ensure content aligns with brands goals and priorities storytelling to promote a story.
- Instagram reels focus on visually appealing content
Colleges use social media to market these:
- Provide information about the programs they offer
- Announce university events
- Share news and articles
- Promote their campus culture
Popular tik tok sounds/ trends
- Song “She Looks So Perfect”
- Trend: We’re (blank students) of course we do (blank)
Storm Chat Ideas
- Favorite winter activities?
- What are you looking forward to most this semester? How is beginning of semester going
Upcoming events
- Black History Month pop culture stance february 5th 12:30-2
- Presidents forum Feb 13th 6pm
- University awards April 12-5 5-8
Analytics report
- Go into accounts and look at analytics
- Monthly analytics
Storm Chat List:
- What are you looking forward to most this semester? How is the beginning of the semester going?
- Who do you want to win and why? What is your favorite super bowl snack
- Favorite winter activity?
- Spring Break Plans?
In process edit of first storm chat:
Analytics findings:
-More Followers gained at end of the month then begging
-Jan 29 and Feb 2 most followers lost
-Age range viewing most 45-54 and least is 55+
-70.8% viewers are males and 29.2% are females
-Only 13 new followers in the past week
Analytics Report:
Tik tok:
Gained 30 new followers but lost 34 followers
Most successful post in terms of views was the college of business meeting the college of medicine in terms of likes for most successful post in the Hockey School= Learning to Ice Skate post. This post received 230 likes where the college of business and medicine one had 140. I think the reason for this is because UNE has always been known for its college of medicine and introducing a new program with what the school is known for catches peoples attention. For the hockey one as of lately UNE has become a big hockey school and a video learning how to skate people love and it had a trending sound behind it. Overall they both had trending sounds and did well as a post.
Least successful post was the “Hooked on UNE” with 93 likes. I think this was the least successful post because of how early it was posted in the day but also that it did not have a trending song or trending hashtags to reach peoples pages.
Second Bi-Weekly post:
With the weather we have gotten this has been majority remote. We have been tasked to create multiple storm chats as well as trend videos. These videos are all posted on the university’s social media platforms. We struggled to create videos this week as there were no appropriate trends that fit with the branding image of the University and the weather played a factor in finding students to be apart of storm chats.
Third Bi-Weekly Post:
These past few weeks have been more planning and researching current trends. I have been tasked to create a new series on tik tok as well as create a trend for alumni that would be nostalgic. The new series is dorm tours and this would partner with the admissions office as well as housing. I have also been tasked to do copy writes for social media platforms such as linkedin and facebook.
Glenn Stevenson, Ph.D., professor of psychology in the School of Social and Behavioral Sciences, the lead researcher on a paper showing how the activation of the dopamine D1 receptor can enhance opioid-induced pain relief. The research paper examines the utility of exploiting neurotransmitter receptor interactions with the goal of enhancing or maintaining pain relief and reducing opioid-induced side effects.
https://www.une.edu/news/2025/unes-norm-oreilly-begins-2025-flurry-scholarly-activity
Norm O’Reilly, Ph.D., dean of the University of New England College of Business, begins 2025 with the publication of two academic papers, a forthcoming book release, and a research presentation to an influential audience of sports industry professionals. O’Reilly came to UNE in July with two decades of leadership experience in higher education.
Email Draft sent to housing.
Third Bi-Weekly Post:
This week was more of us being on our own. Overall a great week to learn as I was mostly on my own with researching trends and creating a video. A challenging week though because I was on my own so there were struggles to go along with it.
https://www.tiktok.com/t/ZP866mL4m
created this tik tok as a current trend. I was responsible for posting this and finding the trend.
Fourth Bi-Weekly Posting:
This was a busy week as we were tasked to create multiple storm chats to be posted while we were over spring break. This was a good learning week for rejection as we faced it a lot because people were studying for midterms and did not want to stop studying.
https://www.tiktok.com/t/ZP866qXpb
https://www.tiktok.com/t/ZP866s2BA
This was a storm chat created for St.Patrick’s day. We had gone around asking students a time when they felt the luckiest. The other link was a storm chat created for spring break. We had gone around asking students their plans for spring break and showcased what students do for spring break.
Fifth Bi-Weekly Posting:
https://www.tiktok.com/t/ZP866pRQg
This was a shoot i was involved with where we had gone around Biddeford trying the best pizza spots. We had done this shoot to show off some of the places off campus students can go to and to test the Portland press’s theory on if Biddeford was the new pizza capital of Maine.
Sixth Bi-Weekly Posting:
https://www.tiktok.com/t/ZP866Xurf
https://www.tiktok.com/t/ZP8669LpA
We had created a storm chat for easter. In this storm chat we asked students their favorite easter food or candy. We also created another tik tok of the social media interns chasing around students looking for their next victim for storm chats.
